Connecting the Fork to the Farm: Digital Tools Empowering Food Choices

10 September 2025 (10-11 CET) 

Online

Food is more than what’s on our plates. It’s a powerful choice that impacts our health, our communities, and our planet. In this webinar, we’ll explore how PATHWAYS and its sister project mEATquality and Code: re-farm are unlocking the power of digital tools to change food systems from the ground up. 

What to Expect: 
This interactive webinar will bring together the creators of three innovative tools that support better food decisions at different steps of the value chain: 

  • The mEATquality Sustainability App 
    Guiding livestock producers toward more sustainable practices. 
  • The Code: re-farm Consumer App 
    Bringing transparency to food labels through augmented reality and enabling smart feedback loops between shoppers and farmers. 
  • The PATHWAYS Food Basket Tool 
    Helping consumers better understand the environmental and nutritional impacts of their weekly dietary choices. 


This session offers interactive demos, a panel discussion, and a chance to ask your questions directly to the developers and researchers behind the tools.
 

Webinar Agenda: 

10:00–10:05
Welcome & Introduction
 

10:05–10:15
Spotlight 1: Empowering Producers – The mEATquality App
 

10:15–10:25
Spotlight 2: Transparency for Shoppers – The Code: re-farm AR App
 

10:25–10:35
Spotlight 3: Rethinking Diets – The PATHWAYS Food Basket Tool
 

10:35–10:50
Panel Discussion: Bridging the Food System – Data, Decisions & Dialogue
 

10:50–11:00
Q&A with the Speakers & Closing Remarks
 

Who Should Attend? 
Consumers, farmers, food industry professionals, policymakers, sustainability advocates, tech developers, and researchers. 

Why Attend? 

  • Discover how digital tools are translating sustainability into everyday choices 
  • See live demonstrations of cutting-edge food system innovations 
  • Engage with the people bridging the gap between producers and consumers 

Registration is freejoin us to explore how responsible production and consumption can be supported with smart digital solutions. 

Speakers

Representing mEATquality

Researcher at the University of Cordoba

Representing Code: Re-Farm

Chief Research Officer at Tecnoalimenti S.C.p.A.

Representing PATHWAYS

Director of the Meat and Charcuterie Division at IFIP Institut du Porc

Moderated by:

Moderator

Dorottya Kalo

Communication Manager at REVOLVE

Privacy Overview

This website uses Google Analytics to collect anonymous usage information such as what pages are visited, for how long, from what type of device, and more.

We use this anonymous information to help us improve and gauge the overall success of the website.

For additional privacy of our visitors, visitor IP addresses are anonymised in Google Analytics which greatly reduces the ability for one to discern an exact location from visitor IP addresses, further minimising the identifiability of the anonymous data.

For more information, see our privacy policy.